History of the brand
Everyone seems to know HERCULES porridge since the childhood. The famous package that portraites peasants in a field recalls the image of the product to the customers of several generations. However, HERCULES has come quite a long way to its current appearance.
1932
The history of Russian-made oat flakes goes back to about a 100 years and begins in the 1930s.
In 1932, the Moscow Food Factory was established in the USSR, and it began producing oat flakes a few years later. This product was loved by many people and oatmeal porridge has become one of the favorite types of breakfast in many families.
1937
The Papanin polar expedition became a milestone in the history of HERCULES. The requirements for the food for polar explorers were very strict — it must be nutritious and also contain a sufficient amount of vitamins.
A regular dry ration included chocolate, canned food and smoked meats. But such a monotonous diet quickly became boring, so food engineers created several dozen concentrates. Cooking method was very simple: you just needed to put a concentrate into hot water for a few minutes to get a ready-to-eat dish. The menu consisted of soups, sweet drinks and porridges, including oatmeal from HERCULES oat flakes.
1950
In post-war years, the production of oat flakes increased.
The housewives not only cooked a common porridge from the flakes, but also ground them into flour to add it into meatballs, cutlets, pies and bread.
2020
As of today HERCULES includes several dozen types of products: oat flakes, which are familiar and loved by many generations, a novelty in the health food market — porridge with coenzyme, collagen and useful additives, instant porridge with real berries and fruits, as well as a unique product — porridge with jam.
Our products are loved by both children and adults. Everyone can choose a HERCULES they likes more: from whole grain cereals to instant porridges, from long-cooking oats to instant flakes, from oats with the addition of bran to the 5-grains mix.
HERCULES is the best choice for a family breakfast, for healthy lifestyle lovers, and those who want to eat tasty and healthy!